Get Visitors to Stay Longer
How to Design Website Content:
That Attracts Customers
If you have a website, you probably want people to visit it. If you have visitors, you probably want them to return again and again — hopefully as repeat visitors. For this to happen, your site needs to be engaging, interesting, and informative. Your site also needs to deliver what potential customers expect from your business: a pleasant experience that leaves them wanting to find out more about your products or services and sign up for anything further they might offer.
How do you achieve all that? Content is key. Content is the foundation of your website; everything else on the site is secondary in importance. The look and feel of your site are secondary in importance because they are chiefly indicators of the quality of content. The only way visitors will trust what’s on offer is if they trust the content itself and how it’s presented.
some tips on how to create content that will keep visitors coming back for more:
- Make sure your content is engaging, interesting, and informative. Don't bore your readers with long-winded descriptions of products or services; instead, give them something juicy that makes them want more.
